Passed down their history, knowledge, and wisdom from generation to generation.

Media Convergence’s Impact on Storytelling, Marketing, and Production Before reading and writing became widespread, oral storytelling was the way humans 18ġ0.1057/9781137388377preview - Transmedia Storytelling and the New Era of Media Convergence in Higher Education, Stavroula KalogerasĬopyright material from - licensed to npg - PalgraveConnect.

Humans are capable of communicating abstract concepts in the form of story. Storytelling is the most ancient form of teaching. My empirical research The Goddess Within is a prime example of a converging narrative, and it is discussed in detail in Chapter 4. Converging narratives are self-reflective, intertextual, social, collaborative, user-generated, cross-mediated, educational, informational, promotional, branded and non-branded, and can be told via any combination of approaches or processes. Whether you look at media convergence from a media or an educational perspective, it is clear that convergence is ever-present in the digital space.

It explains what educational institutions are doing to stay abreast of digital practices. Established media are eroding, and this chapter shows how this is providing opportunities for both media and education. Transmedia storytelling is also viewed from a theoretical perspective. The chapter also sheds light on the Internet as a source of information, entertainment, and education it integrates media and content, audience and advertising, and reconsiders the meaning of the brand as behaviors and a source of production. Digital storytelling, which has made its way into higher education, is explored both singularly and collectively as a pedagogical tool that can expand transmedia practice. The chapter examines the practice of transmedia storytelling for its implementation in higher education.

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